Baidu.com
Baidu- Leveraging Chinese Internet
Baidu, a popular Chinese search engine came into being in January 18, 2000. It is the search platform in Chinese language and is giving a constant leverage and the boom to the Chinese Internet and particularly the search engine market. It is a search engine for all websites, images, audio and video files. In 2007 its one year growth rate was startling 108% and generated revenue of nearly RMB1.74 billion. Nearly 70% of search engine queries are directed through Baidu. According to a survey of Alexa’s internet rankings in 2008, Baidu is ranked 9th. And is the first Chinese company to be included in NASDAQ-100 Index.
Baidu, a very unconventional name, is derived from a poem dated 8000 years back to Song Dynasty. The theme of the poem being the search for the receding beauty in the midst of glamour with the search of one’s dream even though brazen out with life’s obstacles. The motive behind choosing the name is to make world aware of the rich culture and tradition of China. Though, the literal meaning is ‘hundred of times’. This symbolizes the unrelenting search for the ultimate.
Baidu works with the sole aim of providing the up-to-minute information to people. Things are done keeping the users point of view in consideration to offer best of the results. Constant efforts are made to improve the services and products by the company professionals and engineers.
Over 150,000 companies big, small, corporate have been benefited using this superlative search engine online service. Baidu.com works for the online marketing customers as the media platform. Unlike the conventional online advertising services where the user needs to pay a stipulated fee, the marketing services and products offered by Baidu are purely performance based. This method is quite money-spinning and reckonable.
The revenue generation technique of Baidu.com is primarily through online marketing services. It’s P4P (Pay for Placement) services helps it’s earn great revenues. Its automated online tools help in creating the text-based description of the web page and trigger the display of their website on the basis of the keyword. Its sign-up process is automated and quite simple. This facilitates easy activation of the user’s account. Herein, the users bid for the main concern position in the search results.
Not only this, Baidu even offers some exclusive consultative service like performance reporting, account management and keyword suggestions. It even suggests the alternative keywords and synonym keywords or phrases to help the users perk-up click-through prices and increase the chances of cracking the deal. You can even get the daily report of the clicks made to your webpage to monitor your performance and calculate the total cost.
Baidu index more than 740 million web pages, 10 million multimedia files and 80 million images. It even stores multimedia content such as movies and MP3 music files. Users using Baidu MP3 can search the multimedia and song files. You can find almost all Chinese popular tracks in MP3, SWF and WMA format to help the users. Its image and video search is reliable and very fast. The categories are updated frequently through algorithms automatically. It is the first Chinese company to provide services like PDA-based mobile search and WAP.
In all, the search engine puts forward 57 communities and search services and includes Baidu Baike-online encyclopedia built in collaborations and key-word based searchable discussion forum. The two ultimate tools offered by the company are ‘pin-yin’ and ‘phonetic’. They allow the user to type in Chinese using the English alphabets. The search experience is quite reliable and scalable.
The list of service offered by Baidu are advanced search, stock quotes, Chinese phonetics, snap-shots, postbar, news, knows, video, images, weather, flight and train flights and other information. Baidu postbar is a searchable community wherein people share their expertise and knowledge. At Baidu News users can read the local, national and international news. All the news is presented in the searchable format as soon as they are published online.
Baidu Space, a social networking website allows registered users to give their homepage a personalized touch. Here, users can post their blogs, web logs and photo album. Users can even create a community of their own. According to the statistics, July, 2009 there are roughly 100 million registered users.
Other interesting tools are Baidu Love allows registered users to leave love quotes or messages for their beloveds. Users can even find information about the national and local laws and regulations at Baidu Legal Search. Prospective parents can make use of the Baidu parent and get parenting tips to make their parenting experience hassle free.
Surely, this search engine is the lifeline for Chinese Internet market as it caters to all their needs perfectly.
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